Keep up with the latest updates and policies in email security.Monitor your authentication results and correct things if needed.Set up Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication (DMARC) authentication methods.So, if said authentication is missing, you, as a sender, seem less trustworthy, and on top of that, your domain name is more prone to being used by spammers and scammers to send deceptive emails. So, why are your emails going to spam, and what can you do to prevent that from happening? We tackle both of these topics here, so keep on reading! You lack proper authenticationĮmail authentication is what helps distinguish between emails that are legitimate and those that are spam.
Once in the spam folder, an email is likely to never be seen by the eyes of its intended recipients unless they are rummaging through the folder in search of some lost password recovery email. Instead, this is the reality faced by email marketers and software engineers worldwide who put lots of effort and thought into their campaigns just to see them end up in the spam folder. Have you fallen victim to the poor judgment of spam filter algorithms? No, this isn’t an ad run by an insurance company.
